Design Brief

Design Brief

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Design Brief

In order to get the most out of your design, with minimal revision and clear, strong messaging, starts with providing a informative brief of your company goals. This way the finial design can be measured against the design brief as a way to measure its success.

A brief can be written in a document, explained via phone or in person. Feel free to use the below as a guide or contact me to discuss further, if you are stuck on ideas and inspiration.

BACKGROUND

Provide some background on your organisation. Describe why this project is important and how it came about. Highlight any market sensitivities or issues that need to be considered. Share details about the distribution process. Describe how the project’s success will be measured.

OBJECTIVE/S

What outcome do you want as a result of this project?
Relate your objectives to your target audience. Ensure your objectives are measurable.

TARGET AUDIENCE

Describe the primary audience, and any secondary audience or other stakeholders.
Share any research if it exists.

KEY MESSAGES

Detail the key messages you need to share.
Specify what call to action you want to get your audience to act.

LOOK AND FEEL

Specify the preferred style for your project.
Explain how you want your project perceived. Be guided by your brand essence.
What reaction do you want from your target audience?

DELIVERABLES REQUIRED

Be specific about what you need.
Describe the finished product.
Specify your material, quantity and distribution requirements or if any third party supplier needs to be sourced on your behalf.
Do you need content written or will you supply it?

IMAGES

Do you want to incorporate images?
If so, do you have any guidelines for what type of images to use?
Specify if you will supply images or whether you need the designer to source them.

MANDATORY INCLUSIONS

Detail the information that must be included in your project. Advise if you require compliance with your brand identity and style guide.

COMPETITIVE ENVIRONMENT

Who are your competitors?
If possible share examples of the projects that might compete with yours.

BUDGET

Define a budget or request a quote.

TIMEFRAME

State the preferred start date for the project.
State the deadline for completion or any necessary timing milestones.
Allow for internal approvals in your timeframe.

CONTACT DETAILS

Provide details of the person responsible for the brief.

What We Do

Services

Thinking towards the future and not just the latest trends. TACT offers affordable graphic design, marketing, promotions, packaging, wedding invitations, stationery, digital marketing, and social media solutions which are catered specifically to you and your needs, working with companies Australia Wide and Aboard.

Artboard 1

Business Cards

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Stationery

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ID & Gift Cards

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Signage

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Letterheads, Datasheets, Quote Books

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Label Design

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Tradeshows

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Pull-up Banners

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Logo + Business Cards

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MS PowerPoint Templates

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Custom Envelopes

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Packaging