In order to get the most out of your design, with minimal revision and clear, strong messaging, starts with providing a informative brief of your company goals. This way the finial design can be measured against the design brief as a way to measure its success.
A brief can be written in a document, explained via phone or in person. Feel free to use the below as a guide or contact me to discuss further, if you are stuck on ideas and inspiration.
Provide some background on your organisation. Describe why this project is important and how it came about. Highlight any market sensitivities or issues that need to be considered. Share details about the distribution process. Describe how the project’s success will be measured.
What outcome do you want as a result of this project?
Relate your objectives to your target audience. Ensure your objectives are measurable.
Describe the primary audience, and any secondary audience or other stakeholders.
Share any research if it exists.
Detail the key messages you need to share.
Specify what call to action you want to get your audience to act.
LOOK AND FEEL
Specify the preferred style for your project.
Explain how you want your project perceived. Be guided by your brand essence.
What reaction do you want from your target audience?
Be specific about what you need.
Describe the finished product.
Specify your material, quantity and distribution requirements or if any third party supplier needs to be sourced on your behalf.
Do you need content written or will you supply it?
Do you want to incorporate images?
If so, do you have any guidelines for what type of images to use?
Specify if you will supply images or whether you need the designer to source them.
Detail the information that must be included in your project. Advise if you require compliance with your brand identity and style guide.
Who are your competitors?
If possible share examples of the projects that might compete with yours.
Define a budget or request a quote.
State the preferred start date for the project.
State the deadline for completion or any necessary timing milestones.
Allow for internal approvals in your timeframe.
Provide details of the person responsible for the brief.