Building Your Brand
When you think of “brand” or “branding” what immediately comes to mind? Is it a logo? Or the name of a business? Or colours? These are all important, but they only touch the surface of what a brand entails.
That’s why before you even think about creative, logos, or marketing – you must have clarity on what your brand truly includes. So here are what I consider to be the 5 key elements of a brand:
- Brand Purpose
- Brand Positioning
- Brand Promise
- Brand Personality
- Brand Identity
Other Key Takeaways:
- Why your brand positioning is all about claiming that unique space in the minds of your target audience and the marketplace.
- Why you cannot be all things to all people, and must narrow your target market down to your ideal customer. Keep it simple (KIS).
- How your brand’s promise is a direct extension of your positioning, and the expectation that its sets.
- Why celebrating and expressing your unique brand personality will help you distinguish your brand from others in a similar niche.
- The mistake that many people make by associating brand identity with only visuals. Brands can be both identified and remembered not just from how they look – but also how they sound.
- If it hold no value to your brand… drop it!
- Abandon yesterday. Free up resources committed to maintaining things that no longer contribute to performance or no longer produce results.
- And so much more!