Building Your Brand

Building Your Brand

TACT. > Building Your Brand

Back To Homepage

Building Your Brand

When you think of “brand” or “branding” what immediately comes to mind? Is it a logo? Or the name of a business? Or colours? These are all important, but they only touch the surface of what a brand entails.

That’s why before you even think about creative, logos, or marketing – you must have clarity on what your brand truly includes. So here are what I consider to be the 5 key elements of a brand:

  1. Brand Purpose
  2. Brand Positioning
  3. Brand Promise
  4. Brand Personality
  5. Brand Identity

Other Key Takeaways:

  • Why your brand positioning is all about claiming that unique space in the minds of your target audience and the marketplace.
  • Why you cannot be all things to all people, and must narrow your target market down to your ideal customer. Keep it simple (KIS).
  • How your brand’s promise is a direct extension of your positioning, and the expectation that its sets.
  • Why celebrating and expressing your unique brand personality will help you distinguish your brand from others in a similar niche.
  • The mistake that many people make by associating brand identity with only visuals. Brands can be both identified and remembered not just from how they look – but also how they sound.
  • If it hold no value to your brand… drop it!
  • Abandon yesterday. Free up resources committed to maintaining things that no longer contribute to performance or no longer produce results.
  • And so much more!
What We Do


Thinking towards the future and not just the latest trends. TACT offers affordable graphic design, marketing, promotions, packaging, wedding invitations, stationery, digital marketing, and social media solutions which are catered specifically to you and your needs, working with companies Australia Wide and Aboard.

Artboard 1

Business Cards




ID & Gift Cards




Letterheads, Datasheets, Quote Books


Label Design




Pull-up Banners


Logo + Business Cards


MS PowerPoint Templates


Custom Envelopes